Driving more traffic to your e-commerce store can bring in potential buyers and help you secure more sales. Many businesses spend much of their time trying to improve the appearance of the e-commerce store and do not know what matters the most: marketing.
Without sufficient traffic to your site and your store, you cannot sell much. Also, keep in mind that high-quality traffic is important. There’s no point in attracting the wrong customers as they would never purchase what you are selling. Few of the tactics mentioned here will need a lot of experimentation. On the other hand, some will require a time commitment.
That being said, if you are serious and committed to the growth and future of your business, it is important that you drive traffic to your e-commerce store regardless of how much work it takes.
Here are 5 proven tactics to attract more buyers to your e-commerce store.
1. Leverage Facebook Ads
This one should not come as a surprise. Facebook Ads are one of the most effective ways to drive more traffic to your e-commerce store. We know that it is difficult and will need experimentation. That being said, as soon as you find that winning ad copy, things will get easier.
Creating an ad requires a series of tests. For example, you will have to test a variety of products, images and copy to find one that converts well on Facebook. In addition, test different Facebook ads. For instance, we contend that boosting posts can bring in more traffic and generate more revenue for your store compared to a Facebook advert for conversions.
Make sure your ad has an attention-grabbing, high-resolution picture. Keep in mind that the main purpose of this image in your ad is appealing to people so they make an emotional or impulse purchase.
A tool many companies use regularly is fb-search.com. This allows you to see all boosted post adverts of your competitors and posts relevant to your niche. Another benefit of this tool is that it allows you to see what ads or posts get the most engagement.
In addition, you could search for posts for particular brands or keywords. If you search Walmart, for example, you will find all posts from Walmart, which is great.
2. Write Engaging Content other than Product Descriptions
A majority of people launch their e-commerce stores with little to no additional content apart from what is written in their category or product descriptions.
Note that if you stop there, your website will stay stagnant both in the eyes of your customers and search engines such as Google and Bing. This is why the key to a great content strategy is writing engaging articles relevant to what you are selling. This will be immensely helpful in attracting new buyers to your online store.
And as you write about the products and their interesting applications, people will think of you as an expert and authority in your specific niche. And keep in mind the more of an authority or expert that you become, the more your customers would buy from your online store.
A blog is a great way to attract more buyers to your e-commerce store. Although it might take a couple of months of continuous effort to see notable results, creating top-notch blog content could organically drive more traffic to your e-commerce store and improve your bottom line in the process. It may take at least 4 to 6 months for your articles to rank in various search engines. However, this strategy is useful even if you are on a tight budget. For example, Sophie & Trey have a great blog that drives more customers to their e-commerce store.
You can share your blog posts on various social media platforms to get more reach out of the audience. You can use hashtags to give your blog post a better chance to drive more traffic to your e-commerce store.
3. Referral Marketing
In case you do not have a good referral program in place for the e-commerce store, it is important firing one up right away. This is because more than 80% of consumers state that recommendations from friends or family members heavily influence their purchasing decisions. And to be honest, this is not surprising.
And do not worry as it need not be elaborate. All you have to do is include a simple and effective way for your customers to see reviews and recommend your brand or products to others.
Although it takes work on your part on the front end, here is why it should matter to you: A customer you gain via an effective referral program has a lifetime value of 25% or higher compared to other customers.
It is definitely true for Dropbox. The company grew from about 100,000 users to over four million users in just about 15 months, thanks to their excellent referral program.
4. Be Active on Social Media
Social media isn’t going anywhere. It is here to stay. Social media can be useful – it depends on the way you use it. In the past, before Facebook and Twitter dominated the social media sphere, it was easy to reach your target audience and you did not have to pay for it.
However, now things have changed, and it is more difficult but the best way to make the most of your various social media efforts to drive more traffic to your e-commerce store. You have to grow your audience as well as consistently create valuable and compelling content.
You must stay active on the following key social media platforms:
Do not just broadcast on social media but try to genuinely engage with your community. It is also important to create different content on every social media network. Avoid duplication as much as possible; rather try to create variations.
White Duck Outdoors, for example, uses their YouTube channel to share tutorials.
Many e-commerce stores, especially the smaller ones, ignore one of the most effective and accessible marketing weapons in their arsenal; we call it upselling. While there is a misleading impression that upselling is not worth your effort that is not the case. Keep in mind that upselling could drive 4% more sales, on average, within the current customer base alone.
While it may not seem like much initially, remember it can add up when you look at it closely in relation to your whole revenue stream.
Amazon successfully tested upselling on its platform and increased revenue by 35% in the first year. You should base your recommendations on complementary products, product warranties or logical bundles, such as this example from Amazon.
Judy Robinson is a passionate health and lifestyle blogger. She loves to write on healthy lifestyle, fitness 101 and DIY related topics. Currently, she is associated with White Duck Outdoors, an online camping tent shop that offers top quality bell tents, canvas tents, outfitters tents and other outdoor camping gears. Follow @judyrobinson for more updates.