There are three factors make your site loved by your visitors, and all of those are because of your web design.
According to a research by Hubspot, 76% of consumers are saying that the most important and compelling factor in a site’s design is the usability and easy accessibility of the site.
The other two factors are the focus on the visitors and the simplicity of the site. In this article, we will look at these factors and how you can make your visitors love your site.
Invert your thinking and focus on your visitors
Every website should focus on the potentials they could have with customers and viewers especially in increasing conversation rates. Your website and your brand should give engaging experience. Along with the engagement, it should fulfill the customers’ needs and wants from you.
You can improve this by looking at different sectors of your site. First is looking at who should enter your site, or making an audience persona for your website. You should have a firm grasp on who is your target audience for your site. Give a brief description of who are your audiences and make sure it is concrete for your brand.
Now, when making various changes for your site, you should not look at your site but look at your audiences. You should value them more when making changes to your site. By looking at your audiences, you can make suitable changes for your site and your audience, making it a perfect fit for both of them.
Keep it simple and straightforward
Your website is not saved from the most basic rule of objective writing, the KISS rule or keeping it simple and straightforward. This rule will help in making your website a complete, holistic, and powerful force to your audience.
Simple websites make people think clearly. This is applicable when making a design for your site. It will be easier for people to think and process the information on your site by creating a simple design with simple colors, elements, and fonts used in the site. When you use hard-to-read fonts, it will affect the reasoning skills and hinder the information processing skills of the audience.
Another effect of simple designs is it is easier for you to make your customers spend money. People will be most likely to spend money on products with high-quality images and descriptions instead of products with complicated ones. It is because simple websites or those who have low visual complexity are more aesthetically appealing than other sites that are very complicated.
You can include simplicity in your site in various ways. One way is to make your whole homepage very simple and clear. Homepages are the ones that make an impression on your visitors. By making it simple will give you positive reactions from your audiences.
You can also use lots of white space for your site to have more breathing space, instead of putting a lot of elements and make your site very crowded.
A simple website is undoubtedly better than complicated sites because it can quickly work, respond, and look better than complicated ones. Remember the KISS rule every time.
Prioritize accessibility and usability on your website
Website usability is the attribute of quality wherein your site is effective, efficient, and satisfies your viewers. Basically, it can help your users achieve different goals with your site. In other words, website usability is also known as user-friendly.
Website accessibility, on the other hand, is the attribute that can help people with disabilities to have a great user experience in your site. It has different accessibility features that can ease the access for people with impairments.
Both of these should be a goal for your website. You can start making your site accessible and usable by including a sitemap to see the structure of your site and where are you in the site. You can also add navigation systems such as the menu structure of the page. This can help in knowing for the users where to find a particular feature.
Another way is to provide alt text for all graphics in your site. It can improve the usability of your site and get an accurate impression for your users.
Lastly, you should make your site a mobile-friendly one. Given the rise of mobile device users, making your site mobile-friendly can make your site more usable for them.
Focusing your audience, keeping your site simple, and prioritizing accessibility and usability can help your website be loved by your audiences. You only need to follow and practice all the tips and techniques given in this article or you could hire a web development company to implement these techniques and wait for the results to translate to your brand.
About the Author
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.