During the recent spike of e-commerce, it has become a debate about whether you need a mobile app or a mobile-friendly website to aid your business. It is essential to incorporate the rise of mobile technology in the e-commerce industry. More than half of all internet traffic is coming from mobile devices, which makes it crucial for you to include customer mobile access in your business.
Whether you are going for a mobile-friendly website or a mobile application, this article will show you the different advantages of each side and how will you know what the best for your business among the two choices is. Let’s get started!
Advantages of Mobile Apps
Users Prefer Mobile Apps
Most users prefer to use a mobile app instead of a responsive website. It is relatively faster to access compared to a mobile site because you would not need to remember the URL or log in every time you access the site.
In addition to that, mobile applications make users more secure and can access the store faster. Lastly, apps can allow the store owners to send out a notification to their users whenever they have new deals, discounts, and products.
Mobile Apps Build Customer Loyalty
The simple act of installing your app is an investment made by your customer. It is easier to shop here instead of accessing it via a mobile browser. Your mobile app on their phone makes you a priority when finding products in your business industry. Users of mobile e-commerce apps are twice as likely to make another purchase in a store from a mobile app instead of shopping on mobile websites.
Because of this, you can reinforce that mindset by giving out loyalty rewards and special deals for them.
Mobile Apps are Still Evolving
Mobile apps still have not reached its full potential in serving their users. They are still improving every single day to make every purchase hassle-free for the customers. For instance, mobile apps can offer different payment methods to cater to every available resource of the user. It can be the use of credit cards, debit cards, cash-on-delivery, bank transfer, or even the use of online banks like Apple Pay or Google Wallet.
Another improvement made by mobile apps is the simplification of shopping cart checkouts. Abandonment of shopping carts has significantly decreased because of offering a fast and straightforward way of checking out your cart. Most apps are providing a statement of accounts according to the content of their carts ahead of time to foresee their bill with all other fees included.
Advantages of Responsive Websites
Other Users Prefer Mobile Websites
Using mobile websites reduce the hassle that mobile apps can give to different consumers. Websites only need an internet connection to access, and you are good to go for shopping products and services. Also, the updates for your site will never become a bother for your users since website updates are not noticeable.
Moreover, for owners and developers, it is relatively cheaper and easier to build a responsive mobile website than an app.
Better Customer Browsing Experience
It is essential to consider the experience of your users and customers while scrolling through your page. You would not want your visitors to do a lot of zooming in and zooming out to see all the contents of your website, making a responsive one will lessen those kinds of situations.
Also, mobile websites are compatible across all kinds of mobile devices, so your site will become more accessible than a mobile app that needs to have different versions for different device type and operating system. In becoming compatible, you can also tap a broader group of audiences across various platforms.
Improved SEO rankings
Google has considered mobile-friendliness as a criterion on ranking higher in the search engine results page. This means that responsive web design will enhance the exposure of your store and your branding. Making a single responsive site that is accessible for both desktop and mobile is better than making two which can affect your rankings negatively because of possible duplication issues.
Which is better?
Both choices have their advantages, and both will give your business an enormous number of benefits. However, you should always consider the people you are catering to their attitudes and practices in online shopping. Focus on the primary choice that will make your consumers’ lives as convenient as possible.
But who said that you only need to pick one? You can invest on having both to maximize the potentials of two choices in your business. You can tap several groups of audiences using a responsive site, while you can build and develop a loyal relationship with your specific customers using an app. Doing these two will never harm your business; it is worth the investment.
About the Author
Kenneth Sytian is the CEO of Sytian IT Solutions, one of the leading web design company in the Philippines. He has been designing websites and developing web apps for more than a decade. He is considered as one of the top influencers in web design and development.