If you are dealing with e-commerce, then you must be dealing with SEO and vice versa!
E-commerce is all about getting leads and get subsequent conversions from them. This is not possible if the SEO strategy in use is inconsistent and inefficiently implemented.
Ranking on page one of Google will not do the trick; get to the topmost position and sustain it.
The stats talk for themselves – websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent, according to a study done by Optify.
On a side note, SEO is always an affordable affair as compared to other forms of promotional activities (like social media, paid ads, etc.)
In this article, we’ll take a look at most (if not all) of the popular eCommerce SEO techniques, followed diligently by experts.
Keywords are the essence of any SEO strategy; hence dedicated research on the same is crucial.
To begin with, never go for keywords that are either too broad or too competitive. Because you will never rank well for either of them!
A dedicated blog, linked to the parent website, is a great tool to optimally showcase strategic keywords. These keywords could be those that are not covered on the website or the LSI (long-tail) keywords.
Apart from keyword stuffing, keyword cannibalization should be avoided at all costs.
(In case you don’t know, cannibalization is the case when multiple pages of the same website are trying to rank for the same keyword)
Site framework, simply put, is the website’s architecture (or how the pages have been organized within the site).
When talking about an eCommerce site from an SEO viewpoint, this becomes even more important!
Why so? Because Google – and other engines as well – crawl through your site when gathering the required data, and index them. They will not like it if it isn’t easy to do so.
The site should be easy to navigate and scalable. Moreover, it should not take more than 3 seconds for it to load. Look at the image below and you’ll get to know why –
It is the set of actions that you’ll take on your site so that it attracts quality traffic.
On-page SEO techniques include, but are not limited to, keyword optimization, title tag, meta tags, etc.
Tools like Google Keyword Planner can be used to gain an insight into the target keywords, and distribute them throughout the web content in a justifiable fashion.
Keyword utilization also holds true for URLs. Try and keep the URLs short and sweet, and infuse them with the right keywords.
Modifiers like “Buy”, “Cheap” and “Deals” can be used in the title tag to obtain long tail keywords. Highlight any of the offers/discounts in the meta description section to draw attention.
Also known as Off-page SEO, it is a point that should never be missed out!
The reason being, your site will not get all of the traffic through organic listings. A sufficient part comes through backlinks and other references.
When you expect backlinks from other site owners, be sure that you too are giving something that might be valuable to them. It’s not a one-way traffic!
Link building involves –
- Guest posting (blogging)
- Social media engagement/bookmarking
- Q/A sessions
- Forum interactions
- Directory Submissions
And the list can go on…
So be sure you explore them all to the fullest of your potential!
As the name suggests, it’s all about the technical aspects of a site. These include site speed, duplicate content, missing links, redirects (301,302), etc.
Don’t worry if you don’t know how to go with it. There are tools specially designed for site audits that do all the work. SEMrush is a popular one.
Some premium tools also offer to fix all the errors automatically, so that you don’t have to bear the burden. So easy, isn’t it?
In this short yet precise guide, I’ve managed to talk about most of the aspects related to eCommerce SEO. But remember, SEO is an endless cycle. So, staying consistent in your efforts is the key to reap benefits. Wishing you all the very best for the exciting journey that lies ahead!
Hi, This is Praveen, and I work as a content analyst for Brainvire. I worked in different verticals and industry, which give me great exposure to the market. I have written content on asp.net web services, DotNetNuke development, and other programming technology. Feel free to make a connection. Bingoooo.