Nowadays, any business needs an E-commerce website, and having a business website that symbolizes the brand perfectly, also helps in increasing the value of the business. It is also essential to see that the website delivers excellent outcome after some time and to do that, you would need to make use of web development services to build an e-commerce website that helps in bringing in more traffic and increases the rates of achievement.
Let’s say that there is a great e-commerce website design delivering the exact that is needed by visitors and that is later translated into getting conversions and developing the loyalty for the brand. There might be a slight off chance that you don’t pay enough attention to the e-commerce website development the way you should which can, however, be one of the most vital mistakes that could be killing your sales. Any slight change in the web development services can lead to that.
Let’s take a moment to look at some of the popular e-commerce websites. Each of them has its own unique way of presenting itself with the services they offer which make them stand out of the crowd. Nowadays e-commerce websites paying a close attention towards their e-commerce website design is something that is not new at all. The better the web development, better would be the design and more attractive it would be for the users who visit your site.
The second most important thing you would notice within the best e-commerce websites is the value they are presenting to the visitor, which is an important part of the e-commerce design. Each and every product is displayed with convincing visuals that are designed specifically for a particular target audience. This helps companies and brands narrow down their audience in terms of the products they are selling.
Consider that all the aspects are taken care of, now, the most e-commerce web development companies of today fail to deliver the kind of web development services that make the fundamental aspects of making an e-commerce website design stand out. The design and value proposition of the products which are sold is something that is often overlooked. This not only results in reduced sales and visitors but ultimately hinders the brand’s unique selling proposition (USP), which is something that helps consumers differentiate between the products or services offered from other sites.
The five e-commerce design mistakes which online stores regularly make are:
Not providing a clear proposition of value:
A value proposition is something very important which will allow your customers to decide whether they would come to check your site or not in the first place. It characterizes the quality that keeps the customer engaged with your product that conveys towards your potential buyers. It marks the unique features of your product and brand which influences you to stand out from competitors. This takes care of why buyers should spend money on your product to buy them.
Most e-commerce web development company owners believe that the only important aspect of a great e-commerce website design is to put a lot of product variations on the sale. While this is absolutely not true, any e-commerce websites design services might have awful value propositions because they are not presentable to consumers. A considerable lot of them are not even ready to communicate the advantages of utilizing their product which makes the buyers not to think whether they should buy or not.
The confused depiction of the product:
Product descriptions are undoubtedly the most important aspect of a product on e-commerce websites. Descriptions help customers in understanding everything about the product use and the purpose of the purchase.
On the internet, you will find many products that will not suit your requirements but are being displayed anyhow, a mistake what a modern e-commerce website design should understand. A bad impression hampers the interest of the customers and eventually turning them away in the long run, leaving no room for customer retention. To get this sorted, you would need to make sure you display products that are in the same category or at least similar section so that the buyer is engaged and it would open up to possibilities of seeing more and more conversions.
Utilization of Quality Images:
Not uploading good quality images, gives the customer, an impression of the website or the brand being non-serious towards its customers often resulting in the brand or product being unfollowed. The user would never want something to compromise on.
There is a high probability that buyers pick the products based on appearance, hence it is important to click quality pictures. The best thing is to upload the photos of your product in the hands of your customers, like a review. Customers are bound to take good quality images of your products the way they see fit, in the end contributing towards the e-commerce website design you need to have which is not only inviting new leads but appealing too.
Non-Appearance of Visual Hierarchy:
When a clear visual hierarchy is utilized, the action turns out to be effectively recognizable on account of their design. For example, the content which emphasizes product details is effectively clickable. This makes the experience more positive on the user, helping to enhance your e-commerce website’s design and makes the product straightforward for the clients to explore through the website.
The Absence of Dependability on Your Website Look
If a great e-commerce website design is your priority, it is important to know that brand acknowledgment sets a considerable part of drawing in customers and contending with larger brands. Organizations with the recognizable brand name don’t need to showcase their reliability towards their customers.
Check out Experience:
Whatever might your website talk about the products that you sell, if the checkout experience is not good, then the customer will not be bother coming back to the website.
Surveys say that notable testimonials about a brand or product are a huge chance lure in customers and potential buyers, which of course happens to be an integral part of a great e-commerce website design. Then, the quick response of the customer services and the overall experience of your website plays one of the major roles of being in the competition.
Author Bio –
Denny Kelly is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on eCommerce web designers and Game Design Development etc.