Many apps are built by individuals who leave the success of their platform to chance. When you work with an app developer, you should take your mobile app launch seriously. Every owner should treat the launch like a new business that you intend to manage for the long term. This approach will help your mobile app stand out among the millions of apps across different platforms. Follow the best practices below to execute your app launch successfully.

Understand Your Audience

First and foremost, app owners need to understand their audience. Right from the start, you should determine what makes your app stand out? Articulate what problem, need or demand that your app will fulfill. Then, identify the audience that would want to use your app regularly. Naturally, you can create a marketing plan to reach your target audience. This is one of the most important steps to having a successful app launch. If you connect with your audience, the launch will have the results you’re looking for.

Build Buzz with an Online Presence

Before launching an app, develop a website to generate some buzz. This website will serve as a platform for updates, news, and information regarding your app. It will be useful to gather interest about your mobile app in development. Additionally, it can become a valuable resource to further engage users after a successful launch. Create a compelling website that communicates the benefits and unique attributes of the mobile app. Give users an opportunity to sign up for a mailing list or connect with you on social media. This is an effective practice for generating buzz for an upcoming launch.

Set A Realistic App Release Date

As your mobile app development prepares for a market-ready product, you should set an app launch date in advance. Make sure that your mobile app development team can meet this deadline to avoid any delays or mistakes. The date can be at a specific event or special weekend. Of course, you do not want to set the release date on the same day as another major event or holiday. If you strategically choose your launch date, you can start marketing that date and counting down to the release. As a result, you can build on the buzz and hype generated before the launch.

Test Your Mobile App Before Launch

Weeks in advance of the launch date, you should begin testing your mobile app. You can do this by introducing beta users to test the app. It is essential to have your apps thoroughly tested before the launch date. Otherwise, you run the risk of having new users encounter bugs and issues. As you can imagine, a buggy launch could be detrimental to your reputation and overall success. Rather, invite industry leaders and influencers to test your app and fix any issues prior to the launch. When the date arrives, you can have a smooth release with plenty of positive feedback.

Submit A Press Release About Your App

Finally, when it comes very close to launch day, send out press releases to get some media exposure. Especially if you have been generating buzz before the launch, a quality press release can take your app launch to the next level. The PR article should highlight the key benefits and features of the app along with any unique app development innovations. The added exposure and coverage are a very powerful way to boost the success of your mobile app launch.

In order to launch an app successfully, you have to start marketing as early on as possible. In addition to a strong development team, the owner must understand the audience and generate buzz long before the launch date is set. Once scheduled for launch, the app should be thoroughly tested for a quality user experience. Lastly, a press release can help increase awareness just before the app release. By following these best practices, you can create a successful launch for your mobile app

Author Bio

Kate Kudievskaia is excited to be part of the award-winning Distillery team. The distillery is an international full-service software design and development company based in Los Angeles. Distillery’s 180+ professionals help start-up and enterprises to accelerate, scale, and thrive, serving as a trusted development partner to companies across LA and worldwide. Their no-nonsense, no-fluff approach helps clients distill their ideas down to their most valuable and essential components. For more information, please visit distillery.com