Artificial Intelligence has redefined the way we used to business online. Product search and navigation get simpler. Transactions are easier to carry out. Customer assistance is now available 24×7.

For businesses, processing and delivering has gone trouble free. They are now able to accurately manage their inventory. Basically, the entire shopping experience has transformed. AI has come to the fore solidly.

AI is projected to acquire $36 billion market size by 2025. Already a massive number of users access the internet on mobile, which sets up the tone nicely.

Today, Artificial Intelligence is just about everywhere, from advanced security checks at airports to self-driving cars and to personal assistance machines.  Online commerce isn’t keeping behind either.

There’s hardly any difference between web and mobile commerce. Both the platforms would continue to exist. The number of respective users may fluctuate but that’s the only forecast in sight.

In terms of any technological upgrade, both web and mobile would necessitate its incorporation simultaneously.

Let’s take a dive deep into how AI is driving online commerce, specifically mCommerce.

1. Communicate with Chatbots

Approximately 57% of companies all over the world now use chatbots, providing online users with round the clock customer support.

If you’ve been wondering why it has gone easier for you to get a quick response to all your complaints even in the midnight?  Well, all thanks to chatbots.

Chatbots are the handy “chat now” box you talk to when shopping online. They often seem to be like you are chatting with a human, but in fact, you are conversing with a machine.

A chatbot is programmed to help with any questions you may have. It’s practically difficult to know if you are talking to chatbots or humans as they offer an equally personalized experience.

Businesses no longer need to hire customer solution experts, which means additional saving for them.

2. Inventory management goes easier

The days of having a headache over how to secure an up-to-date inventory, library stocked and ensuring an accurate track of everything is over.

Predictive Analysis helps in understanding stock requirements based on past customer behavior and purchase trends.

With this, they can make a near to accurate distribution across channels, besides keeping an adequate stock. Which all products to order, the quantity, order frequency, almost everything can be forecast well in time.

Data collection, reporting, and recordkeeping to get easier with the introduction of AI.

3. AI-driven features

Features like Image Classification, which can be seen on Amazon and most online marketplaces, are redefining the customer experience. The feature helps customers to discover the products which are uncommon and not known to them by a name.

For example, a product like a fidget spinner, which only got popular early last year, is not known to most. Kids are absolutely crazy about spinners these days that come in several varieties and colors.

AI uses the ability to interpret, and understand images. All you need to do is to take a picture of what you want and then use the app which will find and buy those exact product for you.

Try Amazon mobile app sometime. Within seconds, it will identify and pull a product, adding it to your cart.

Web designers will reinvent their working style. They may find it challenging but in a way, AI will polish their skills for the next generation technology.

4. Search & Navigation

Search and navigation has gone simpler. Customers are enjoying the voice-activated mode which makes it easier for people using smartphones.

Twiggle enabled AI-powered search, makes it amazingly easy to search and navigate products. That too in a matter of seconds.

By using natural language elements, search results are narrowed, providing near to precise results.

Businesses too can exploit the opportunity here. AI keeps a record of all searches made by visitors, which can help to chase them with retargeted ads and push notifications to increase sales.

5. Empowering manpower

Lowe introduced the first autonomous robot in late 2014, named the LoweBot. The experience of online retailers with chatbots is not the only evidence of how rapid AI is doing a great job in the world of online shopping, there is also some consideration of how to replicate helpful online experiences in-store.

Lowe is the perfect example of an in-store artificial intelligence. The human like tall shopping assistant welcomes customers at the door and guides them around the store.

It sources relevant product information and even assists store workers with inventory management.

Artificial Intelligence also engages customers in more meaningful interactions which allow customers to give a positive or negative feedback on its performance.

6. Intelligent agents

AI has provided numerous choices on how to grow your online business from the comfort of your working space.

Another fascinating advanced feature is the new intelligent agent negotiation system. The tool basically helps in 3 notable ways – matching buyers and sellers, facilitating transactions and providing institutional infrastructure.

The agents are completely automated and have full control over their actions. They have their own communication language and are also capable of using their instincts such as generating their own targets.

7. AI for videos

With larger screens and display quality, smartphones have become equally apt for enjoying videos.

Though AI is still picking in terms of optimizing videos but sooner than later, it will make an appearance on mobile devices.

Affectiva is an interesting tool that examines human mood via video link.

Smartphones come loaded with sensors these days which help them to capture most user activities. For example, face unlocking is the latest feature that is driving modern day smartphone user’s big time.

Final Words –

The world is quickly moving to an era where manpower will be replaced by machines, which are definitely more efficient and faster.

Artificial intelligence is the untapped future, a solution to all day to day human issues such as problem-solving, efficient planning and logical reasoning.

If you run an online store too and haven’t yet considered AI, it’s time to uncork it’s potential.

Roberto Garvin –

I am Roberto Garvin, co-founder of Mofluid. It is absolutely amazing to see how technology continues to evolve, from email to browsers, search engines, and mobile. I am fortunate to witness it all and I’m really excited to see what’s next!