Your website looks great with plenty of premium content and impressive media. But if it doesn’t show up on the first page of any search engine, you’re not reaching your targeted audience efficiently. In fact, your potential customers may not know that your company exists.

If your website isn’t attracting enough visitors and converting them into customers, it’s not doing its job. It’s time to improve your online visibility! Simply focusing on this aspect of your business will not only boost brand awareness but also will result in an enhanced number of viewers. Moreover, it will lead to greater conversions, higher sales, and, of course, increased revenue.

Not everyone has the time or technical expertise to revamp their ranking on Google, Bing, or Yahoo, so it’s sensible to hire an expert. An experienced and reliable SEO (search engine optimization) consultant researches, analyzes and identifies search trends. They then implement strategies to improve web traffic, visibility, and ranking, which can also enhance sales and marketing.

Here are top qualities to look for before hiring an SEO expert:

Ask for referrals

An SEO expert should have a proven track record of success. Whether you hire an individual consultant or an SEO consulting firm, the best way to find an expert is by reading reviews, case studies, and testimonials. Explore the company by searching online as well. You’ll be able to acquire an unbiased opinion from previous clients.

For more information, check into at least three recent references. Request a case study to discuss how the SEO company helped them succeed, their experience, and level of satisfaction. The recommendation should inform you about the overall increase in the level of traffic to their website. Also, it should highlight the effectiveness of the keywords, improvement of user experiences and maintenance of the search engine guidelines.


Anyone can call themselves an SEO expert, but do they know what they’re doing? There are several hidden aspects involved with being a competent SEO specialist. It takes years of experience to truly excel at this job. And since every website needs different SEO strategies, there isn’t a one-size-fits-all solution.

Only a professional in the field will know how to implement the correct tactics to increase search engine traffic. However, SEO isn’t a static discipline- rules and algorithms are constantly changing. Google alone is making more than 250 alterations to its ranking algorithms every year. An expert should know about them and adjust their SEO campaigns accordingly.

On the other hand, a novice may not have an in-depth understanding of the previous and current trends influencing search results. They may adhere to the basics, which can create a limited effect if any. What separates an amateur from the expert is experience and proven successes.

What’s the big picture?

Ask the expert what their goals are. If they are guaranteeing higher rankings in a set amount of time, you need to look for a different company. The main criteria of an SEO strategy should be to accomplish higher conversions- not rankings. Watch out for these red flags:

  • Search engine submissions
  • Instant leads
  • Overnight rankings
  • Doubled traffic
  • A fixed amount of backlinks
  • Any sort of ROI projections

The most important method to quantify SEO success is through revenue and profit from organic search. So, the SEO campaign should include the following:

  • Improve search engine friendliness
  • Well-written, useful, entertaining, or interesting content to mount successful link building campaigns
  • Expect months or years of dedication- there’s no shortcut to success
  • Improve web ranking by implementing various SEO tactics in a planned and organized schedule

A complete understanding of SEO

Figure out the area of your online presence that needs to be improved. You may require the assistance of digital marketing analysis for this. To locate the best solutions for your company, hire an SEO firm that can track and measure various types of data. This should include site visits, contact forms, phone calls, click through rates, etc.

Make sure to get an initial technical review of your website. Identify any problems that can lower rankings such as error pages, broken links, and poor content. The SEO expert should explain the strategies they plan to use to drive up SERP. They should depict ways to increase domain strength. They should also provide an estimate of how long it could realistically  take to achieve these goals. More importantly, you need an expert who encompasses all aspects of SEO. They should include the following:

  • Technical: The structure of the website is examined to determine how easy or difficult it is for search engine crawling and indexing. It optimizes the infrastructure of the site. The expert should be able to understand all the technical limitations and issues that search engines may encounter. They should then articulate them to the developers of your website to minimize their effects.
  • On-page SEO: The individual web pages need to be optimized to earn more relevant traffic and rank higher in search engines. It includes both the content and HTML source code of a page. An expert may improve the internal linking structure along with developing web page titles, headings and tags.
  • Off-page SEO: This refers to links and other external signals. SEO strategies can raise awareness on other websites through blogs, social media platforms, and press releases.

Extensive perspective and knowledge

Besides the technical issues of SEO, it has a lot of characteristics similar to traditional marketing. Therefore it’s beneficial if an SEO expert has a deep understanding of not only digital marketing strategies but also human psychology. Moreover, they should know the culture of the target audience, social media landscape, content, business models, as well as web analytics, design, and development. If everything is done in an appealing style, users will be more interested in what your company has to offer.

Effective communication

There’s no way that an SEO expert can do this all by himself- it has to be a team effort. The SEO firm will have to interact with various areas of business, IT, marketing, sales, analytics, and customer service. They must possess the necessary skills to collaborate with multiple departments as well as other team members. Directions and instructions should be clear and concise to facilitate effective communication.

Throughout the implementation stage, the SEO expert should provide feedback at regular intervals. Keeping everyone up-to-date with changes and results can create an enhanced positive impact.

Schedule a consultation

You should always schedule a consultation. The expert will research your industry and discuss some strategies that they have used on clients. This is the ideal way to get a feel for the type of people you will be dealing with and their level of expertise and creativity. Use this as an opportunity to see how well you connect. Do they understand your goals? Do you comprehend everything they are explaining? Committing to an SEO consultation is a long-term relationship. So, their attitude should exhibit a degree of passion and dedication to help your company succeed.

Author Bio

Andrea Bell is a blogger by choice.  She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. She is currently associated with Thrive Team. Find her on Twitter:@IM_AndreaBell