With Black Friday and Cyber Monday coming up in only four months, it’s vital to glance back at 2016, which left us in awe as mobile apps really started to re-shape the e-commerce industry.
CBS reported how real retail companies, for example, Target saw exceptional development by means of mobile web application sales: a 200% increase compared to a year ago’s numbers.
Albeit dominated by the gaming and entertainment industries, the universe of apps is currently open for different functionalities. There are apps for long range interpersonal communication sites, there are apps for controlling certain gadgets, and there are apps for educational purposes.
Indeed, there are apps for pretty much everything.
Considering these measurements, the new questions emerge: is anything but a responsive website a better alternative for a mobile application or isn’t an adaptive website enough to do e-commerce business? Well, it might be enough for your yet not more than that. In this article, we will cover the principle advantages retailers can have due to a mobile application.
Considering the favorable developments in mobile e-commerce, there’s a defining moment drawing closer: it’s likely that mobile devices will before long surpass desktops as the principal devices for online retail. In the principal half of 2016, the proportion between desktop and mobile usage for e-commerce began to move, with Japan and the UK being the primary tipping focuses.
By the day’s end what users think and like is the thing that brings business and benefits.
Mobile App Design
Applications are generally 1.5 times faster than mobile websites and they perform activities considerably faster as well. Applications store their information locally on your device. Allor, information retrieval happens in a split second. On account of mobile-sites, information needs to be fetched from the web servers which can take from a few seconds to a minute depending upon the network speed and packet sizes.
A mobile e-commerce application presents to you a reliable audience
One of the principal advantages of mobile applications is their capacity to create a brand steadfastness. As per the information provided by Adobe, 67% of online shoppers, who use their mobile devices of influencing purchases, to prefer applications offered by their favourite companies and brands. Therefore, mobile arrangements make a connection between online stores and customers stronger. How to encourage people to download and introduce your application? Simply offer them exclusive proposition or limited rebates for introducing your application.
Applications stack content faster than websites do
Few online retailers understand that gradually stacking website can murder their business in the very beginning. Customers hate moderate sites and often a way to deal with other market members because of the absence of a positive user experience. As indicated by Kissmetrics’ information, if a website needs more than 3 seconds to be loaded, 40% of guests will go to another site immediately. That is the reason online stores have to be quick enough to be able to assemble a strong core of faithful customers. The fact of the matter is this is one of the aspects where mobile applications have a tremendous advantage over websites, even, however, they are responsive. Due to the way that the best mobile e-commerce apps have no need for the Internet connection to provide users with the fundamental usefulness, for example, item correlation or checking prices, they effectively use a full-power performance of a shrewd device. Furthermore, the opposite, websites do need a permanent Internet connection to update any piece of their content.
However, it does not mean that the speed isn’t for mobile apps. They likewise have to be quick because the same rule is as yet real in this circumstance as well. Users tend to remove an application from their devices when it takes excessive time for its stacking.
Apps have an enhanced ease of use
The absence of necessity to have an access to the Internet for applications to work properly provides enhances the ease of use of mobile arrangements. It permits apps to stack heavy activities or top quality images really quick making an e-commerce application design look polished, modern, and splendid. The application architecture lets developers create exclusive and useful usefulness with an intuitive route. Another benefit, which online retailers can achieve due to building an application for their business is a plausibility of gamification implementation. Gamification has become a trend in application development because of its capacity to drive more interactivity and user engagement.
The manner in which your store is presented to your customers can make or break your sales. When accessing a site, users expect an easy route so they can discover what they’re searching for. Mobile apps are relatively restricting in terms of format, which can play into your hand.
To be more specific, the way that mobile screens don’t take into account irrelevant catches and banners in your store’s format can lead to a more fulfilling user experience. An absence of diversions will help your customers get to the checkout faster and return more often as they’ll remember that it is so easy to make purchases in your e-commerce application.
Utilizing device features
Mobile apps have an added advantage where you can code an application into using different features of a native device. In this way, once downloaded they can use features like Camera that can filter PFDs, QR and Barcodes and NFC to use for payments, GPS to connect with maps and other services and accelerometer, gyro meter and compass that can be utilized for a great many different purposes. We are seeing the rise of fingerprint scanned on devices which are yet to be explored and exploited for different apps and arrangements.
An e-commerce mobile application permits to create an advanced marketing strategy
The enhanced usefulness of mobile apps permits online retailers better screen user interaction in correlation with websites and achieve a more detailed examination. However, more effective recommendations are just a single of numerous practical benefits mobile apps can provide online stores with.
Apps can use smartphone-based features
Modern mobile applications often include different alternatives to engagement and interaction. Another thing that a website can’t do is furnishing customers with a probability to use an implicit camera to demonstrate to their friends what they have quite recently purchased without leaving the site. With an application, this becomes a simple activity for a couple of seconds. Another approach of hiking user engagement is to implement a voice recognizing capacity that would enable users to navigate through the menu or subscribe to newsletters. Your application, for example, can demonstrate the area of the nearest offline store utilizing worked in GPS.
Increased conversion rates
The blend of fulfilling UX, simple route, and ease of use lead to high conversion rates. As discovered in research by Criteo, mobile apps increase the percentage of users who complete the desired activity compared to desktop and mobile websites.
As a result, e-commerce application conversion rates are three times higher than for mobile websites and one-and-a-half times higher than for desktop sites. Moreover, customers who access your store through an application are likely to view 4.6 times the same number of items as they would in their mobile browsers inferable from optimized item show. In conclusion, the average order value in apps is 140% and 130% higher than on mobile sites and desktop sites respectively.
Marking and Design
Your Mobile Application becomes your Brand Ambassador.
Unlike websites that rely on browsers to help capacities, mobile applications can be designed to help swipe gestures like a drag, squeeze, hold, tap, double tap and that’s just the beginning, each performing a certain activity that increases user-friendliness. Moreover, you can design your application in the manner in which you need without depending upon the device or browser elements and storing problems.
Every mobile application is customized by an organization’s marking and yours won’t be an exception. Furthermore, in case you’re changing your marking, then there’s nothing better than a mobile application. You can practically change how your application appears alongside hues and design whenever you need with version upgrades and uniform it as per your vision and what users need. Your application then becomes your 24X7 earning salesman.
Lower mobile shopping basket abandonment rate
A noteworthy issue in e-commerce is shopping basket abandonment. It’s one thing to persuade customers to add items to their trucks, and another thing entirely to lead them to complete checkout. There are numerous approaches to battle those issues inside your e-commerce store, however, you can likewise altogether reduce the number of customers who leave by creating an e-commerce application.
Mobile apps have considerably lower truck abandonment rates attributable to the simplified checkout process. Transportation and payment data is stored inside the system, which enables users to complete purchases with one tick. This enables customers to experience checkout faster without unnecessary diversions.
Increasing conversion by means of message pop-ups
Best mobile e-commerce apps regularly send drive warnings to smartphone users. In correlation with conventional SMS, push notices are substantially cheaper advancement channel. They eliminate the need for databases containing different phone numbers. Moreover, push warnings are even more effective channel than emails because they are constantly accessible for users unless they have turned notices off. What’s more, there is no spam folder for push warnings and they are difficult to ignore.
Mobile application development is clearly a necessary step for e-commerce business owners. A responsive website is enough just for the first stages of a project dispatch in order to test a business idea and check the market. To conquer its huge share, online retailers ought to develop a corresponding application to create an advanced marketing strategy, pull in more customers, and increase an income.
Increased SEO potential for your website
Your application can be advantageous in two different ways, for your in-application content and your website content as synonymous words will be used in the content for items and services. Google these days rank your in-application content as well and you can alter your content in your application to help you with your website SEO.
You can optimize your application on respective application stores to rank you exceptionally and include certain Dynamic Success Metrics that will ensure your application’s success through SEO traps for application optimization.
It is difficult to make your e-commerce store the best, yet you should get every open door that can convey you closer to your business objectives. Having considered all the reasons for creating your own e-commerce mobile store, you can decide if it’s the correct move for you. In this way, it is the best time to construct mobile applications for businesses to completely harness ‘First Movers Advantage’ to sell your items and services before your competitor does.
Laura is a Marketing Manager at WebDigify. She is a resident of UK .Laura is also an experienced in Template Design. She also likes to share her thoughts, SEO Digital marketing, Mobile Web App Development, and web development techniques.
Mitul Patel, Founded ProtonBits, one of the Top Software Development Company in 2011 offer mobile app development services across the globe. His visionary leadership and flamboyant management style have yield fruitful results for the company.