Sales of your Joomla templates mostly depend on the visual factor. If people like what they see in the demo, they are just a few clicks away from pressing a “buy” button. But there’s a long way to bring them to that point when they’re ready to purchase your product. It all starts with online marketing.

Joomla developers face much more intense competition online than two next-door pubs do. Digital marketplaces like TemplateMonster or ThemeForest already contain hundreds of Joomla templates, and that number never stops growing. Also, think of how many designs aren’t even there. Many developers want to earn the full amount of cash for their work, so they never submit their products to third-party marketplaces.

That said, online marketing of Joomla templates isn’t an easy-breezy job. But being a developer, you can influence the outcomes. To create templates that would be easier to market in Google, you must understand what people search for. Their queries are proportional to your product exposure in organic search. The more queries it can match, the more times it’ll rank in SERP.

At the moment, there are 15,5K+ queries for “Joomla templates” and “Joomla themes,” both singular and plural. Let’s analyze them to figure out what kind of Joomla templates people search for. Note that different tools can show different numbers for each query. This study was carried out with Ahrefs’ database.

Template Price Mentions

Money talks in many spheres of life, and web development isn’t an exception. The cost of Joomla templates appears in 4,1K+ or 26.4%, most of which (over 4K) include a “free” mention. That’s why your products can rank in Google more often with a free version.

It doesn’t mean you should donate the entire template package to everyone. Give free access to standard features only, while extras can be available to premium users.

Not only will you be able to drive organic traffic with a freebie, but also get it mentioned in compilations of free Joomla products. That way, you’ll build more backlinks to the landing page of your template. It is a backlink profile that influences organic search positions. So, the stronger it is, the more chances you have to outrank other developers in SERP.

Quick Tip! Here’s how you can find easy backlink opportunities. Trends in the digital world come and go faster than you can imagine. Templates that looked awesome in 2013 don’t look that way anymore, so they get removed. If they were featured in compilations on some third-party blogs, those blogs get broken links as a result of the removal.

While this whole situation is troublesome for bloggers, it’s a link building opportunity for you. Examine popular blogs for broken links that point to discontinued Joomla templates. Next, contact editors with an offer to replace non-existent items with yours. High response rates are expected here, as website owners will benefit from your request as well.

Template Feature Mentions

First-time users may not know what exactly they need, but things are different with savvy users. They already have all the necessary template features in mind and specify them in their queries – 3,7K+ or 24.3%. For example, 972 queries include “mobile” and “responsive” mentions. As Google downgrades websites that don’t perform well on mobile devices, users search for templates providing such an opportunity by default.

Check out what features people are interested in when googling Joomla templates.

  • Integrations: Joomla K2 templates, Joomla VirtueMart templates;</li>
  • Frameworks: Gantry 5 Joomla templates, Helix framework Joomla template;</li>
  • Style: grunge template Joomla 2.5, flat Joomla template;</li>
  • Layout: Joomla one-page template, three column Joomla template;</li>
  • Animation: free fluid Joomla templates, Joomla parallax template;</li>
  • License: GNU Joomla templates, open source Joomla templates;</li>
  • Navigation: tabbed Joomla template, free Joomla 2.5 template drop-down menu;</li>
  • Usage: WYSIWYG template Joomla, Joomla drag and drop templates;</li>
  • Other Features: Joomla templates video background, Joomla image gallery templates.</li>

As you can see, there are various features users mention in their search queries. To match more of them, your Joomla template must have functionalities for multiple purposes. Besides search marketing benefits, a feature-rich product looks more valuable to potential customers, so it must be on your priority list.

Template Niche Mentions

Niche mentions account for 3,2K+ or 20.5% of queries. To embrace more than one niche query, your product must include a bunch of additional templates. That’s another factor that will increase its value to customers. Getting many items for the price of one is too tempting to withstand.

You can visit websites of competing Joomla developers to check lucrative niches for them.

Joomla Version Mentions

Since its initial release, Joomla has seen multiple updates to newer versions. No wonder many queries related to Joomla templates (2,7K+ or 17.5% to be exact) include the CMS version used. To match more queries of this kind, make your templates compatible with different Joomla versions.

Website Type Mentions

Each website type has a special design and functionality. That’s what users mention in their queries to make sure irrelevant items don’t get in their way – 1,4K+ or 9.5%.

Did you miss the point of how your corporate Joomla template could match queries for eCommerce Joomla templates? No matter how weird it may sound, it’s possible. For that, develop a multipurpose template that could be used to create different types of sites. Besides business presentation, you can use a corporate site for more purposes:

  • sell products (eCommerce);
  • inform customers and random visitors of your product or industry news (blog);
  • guide customers on using your products (knowledge base);
  • hold heated discussions on your site (forum), etc.

It just makes no sense to buy a few different templates when all the necessary stuff is available in a single package.

Seasonal Search Queries

Not all Joomla templates are equally in demand throughout the year. If your upcoming template is meant for, say, a Halloween store, get ready for a short-term flow of traffic.

Let’s check seasonality of “Halloween templates.” The interest in such products starts growing in late August, reaching its peak a week before the holiday. Then, in early November, it drops and doesn’t revive until next August. Almost no one wants to get down to some Halloween project ten months ahead.

Use Google Trends to analyze for how long your templates get searches. To make the most of this free tool, watch this short video.


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The more versatile your template is, the more queries it can match. But don’t stuff your product with tons of features just for the sake of it. For example, it makes no sense to add seven different WYSIWYG editors to a single package. They’ll just overload it without adding any extra value to your product. These tools also match the same query even if they slightly differ in their functionalities. So, this is not something that could help you with organic search marketing.

If you know how to make Joomla development more efficient for marketing, the section of comments below is all yours.

About the Author

Nick Campbell is a content manager at Ahrefs. He’s passionate about anything from technology to blogging trends. When Nick is not doing a new study, he’s definitely at some SEO event.