If your e-commerce business does not have a mobile app, you may be missing a great opportunity to increase your outreach across the digital platform. Dedicated apps can play a defining role in improving your sales, strengthening your consumer base, and enhancing your brand awareness.

Moreover, the development of personal mobile apps is no longer limited to large organizations and e-commerce giants. More and more small and medium sized businesses are adopting the technology to stand out amongst their competitors and attract new customers.

According to Statista, the worldwide retail e-commerce sales amounted to 1.86 trillion US dollars in 2016. The amount is projected to reach a staggering 4.48 trillion US dollars in 2021. In addition, 85% of the users would rather visit a store’s mobile app instead of the website.

These statistics show that apps are fast becoming the preferred digital channel for the plethora of online shoppers who spend trillions of dollars every year. You can also capitalize on this trend by investing in an interactive mobile app.

Here are six more reasons how your e-commerce business can benefit from developing an app:

Increased user engagement

Mobile apps developed for a specific purpose experience more user engagements, since they are useful and convenient. They have become a necessity for driving engagements because consumers prefer to scroll through the apps looking for their desired products as compared to browsing a website.

Moreover, the numerous inbuilt features of the phone can integrate with your app to aid your engagements. You can deduce a user’s location using the GPS feature and offer location-based discounts. Consumers can look for items using voice commands via the microphone, simplifying the search process. A camera option can influence the consumers to share pictures of their purchases and upload them on the app in the feedback section or on your social media page. This will promote your business and increase your sales.

Interactive push notifications about limited-time offers or attractive discounts can also influence the customers to return to the apps, increasing your user engagement. Notifications are a subtle form of advertisement for the apps since it is less intrusive and does not interrupt the users’ ongoing activities on the phone. Consequently, the average open rate for push notifications is 90% while for emails is only 23%.

Enhanced user experience

User experience is a dominating factor that decides whether the prospective consumer will interact with your app long enough to complete the purchase or abandon the cart. When users are shopping online, they expect seamless navigation and streamlined journey until the end of the sales funnel.

Mobile apps have a restrictive layout due to compact screen size that does not have the space for irrelevant and distracting buttons or tabs. Users have a more satisfied experience as they transition to the checkout page quickly and are more likely to return often, as well.

Conversion rate optimization

Conversion is one of the primary variables that dictates the sustainability and growth of a business. A mobile app can improve your conversion rate if it offers a combination of interactive user experience, seamless navigation, and of course, quality products.

According to a Forrester’s 2017 study on online retailing, the conversion rate for mobile apps was the highest (6%) as compared to conversion on mobile browsers (2.3%), tablets (3.3%), and desktops (4.2%).

Apps also experience reduced number of abandoned carts due to various reasons, which translates into higher conversion rate. For starters, apps have a lower page load time as compared to websites. Consequently, users are more likely to stick around until the end of the buying journey. Moreover, the payment and shipping information of the customer is stored in the system so that they can complete the purchase easily, often in a single click.

Improved customer loyalty

Numerous businesses strive to garner loyal followers to stay abreast with the competitive niche. Mobile e-commerce apps can help your business acquire customer loyalty. Since people who download your app are invested in your brand, they are far easier to convert into consumers as compared to visitors directed to your site from ads or online searches.

Moreover, the users can feel privileged and valued when you notify them about the upcoming or ongoing sales through push notifications and offer them exclusive discounts.

You can implement a loyalty program that influences them to gain redeemable points as well as bonuses on future purchases. In addition, allow the users to personalize their experience on your app for example by offering priority features and relevant suggestions based on buying history.

According to a survey by Criteo, users on mobile apps are twice as likely to return to the store within thirty days as compared to visitors on the website.

Finally, consumers prefer brands that provide exemplary customer service. By offering customer care support on the app, you can ensure that you are only a click away from resolving any issues or answering any queries.

Improved usability

Mobile apps offer a far better shopping experience as compared to websites. Apps allow you to provide high definition images, attractive animations, and an overall sophisticated user experience. Since applications store a percentage of their data on the phone, the time required to complete an action is lesser as compared to websites. This ensures that the mobile apps operate much faster and more smoothly, attracting more users.

Furthermore, with e-commerce apps, the products are only a click away as compared to websites, where the prospects have to type in the URL and wait for the page to load. Users can also predefine their preferences, so the app only displays items of interest whenever they visit the online store. This saves the customer’s time and improves the likelihood of a purchase.

Build brand awareness

One of the top most priorities of a business is to generate brand awareness, as it can drive a customer’s decision when choosing between competing companies. It encourages repeat purchases and increases your sales.

Consequently, 89% of the B2B marketers identify brand awareness as the most essential goal.

When a consumer downloads your app, your brand’s icon, displayed on the phone, is a constant reminder of your presence. It is bound to compel the users to consider you whenever they have to make a purchase decision. Subsequently, it leverages your e-commerce company amongst the competition.


Investing in a high quality, interactive app, such as the AirG spam free apps, can be the best decision you can make for your e-commerce business. You can offer a personalized user experience, acquire customer loyalty, and generate brand awareness through a well-designed, integrated app, subsequently increasing user engagements and optimizing your conversion rate.

Author Bio

Andrea Bell is a blogger by choice.  She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Find her on Twitter:@IM_AndreaBell