Client: FotM
Industry: FinTech, Social Impact, Data Intelligence
Platform: Web Platform & Backend System
Services Provided: Backend Development, Plaid API Integration, Data Matching & Analytics, Dashboard Development, Secure Data Handling, UI/UX Design.
FotM’s vision is simple yet powerful — help people see the real-world impact of their purchases. By connecting users’ bank and card accounts, the platform can identify spending patterns and highlight how much of it supports businesses from underrepresented or identity-based groups, such as Black-owned, Women-owned, or Ally-owned companies.
They wanted to inspire conscious consumerism through data transparency and impact storytelling.
FotM needed to build a secure, scalable, and intelligent platform capable of:
Seamlessly connecting to user bank and card accounts.
Classifying and tagging merchants by identity group.
Matching transactions to merchants with high accuracy.
Aggregating and attributing spending insights at both individual and community levels.
Presenting the data in an engaging, easy-to-use dashboard for both members and the public.
The challenge was combining financial technology, fuzzy data matching, and impact-driven analytics into one unified system.
ProtonBits partnered with FotM to design and develop a Plaid-powered backend system and intuitive dashboards that transformed their vision into a functional product.
Our approach included:
Plaid Integration
Secure account linking via Plaid Link.
Token exchange and encrypted storage tied to user profiles.
Optional webhook listener for real-time transaction updates.
Member Account Mapping
Mapping between Plaid accounts, FotM profiles, and voluntary demographic data.
Ensuring privacy and security for all sensitive data.
Merchant Identity Directory
Built a robust merchant directory tagged with identity groups.
Enabled manual updates, partner submissions, and future API integrations.
Transaction Matching Engine
Developed normalization and fuzzy matching algorithms to match merchants with high accuracy.
Stored matched data with merchant identity and user details.
Impact Attribution Logic
Calculated spending totals by identity group for each member.
Enabled demographic-based insights and community-level impact tracking.
Dashboards & Analytics
Designed internal dashboards for members and administrators.
Built a public “Impact Ticker” to showcase real-time community contributions.
Fully functional Plaid-powered account linking.
Merchant identity directory with easy update capabilities.
Fuzzy matching engine for accurate transaction classification.
Impact attribution logic tied to user profiles.
Member & admin dashboards with public-facing impact ticker.
The new system enabled FotM to:
Provide real-time visibility into user and community spending impact.
Empower users to make informed purchasing decisions that support their values.
Highlight economic contributions to underrepresented communities.
Build a foundation for future features, partnerships, and scaling.
“ProtonBits transformed our idea into a secure, intelligent, and impactful platform. They not only delivered on the technical requirements but understood our mission and brought it to life.” – FotM Team
Plaid API – Secure financial data integration.
Node.js / Python – Backend services and data processing.
PostgreSQL – Data storage and management.
React.js – Dashboard and UI.
Fuzzy Matching Algorithms – Merchant name and ZIP code matching.
Experience the effortless software development for your dream product. Convert your business idea into reality with our expert software developers.
CONNECT
Contact for Job Enquiry
QUICK LINKS
Services
A-507, Money Plant Hight Street, Jagatpur Road, SG Highway,
Ahmedabad, Gujarat, 382470
239th Street, Queens County, New York 11426, USA